Management and Marketing
BCom(Curtin) – MJDU-MGMKT
Bachelor of Commerce
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Location | Curtin Singapore campus |
|---|---|---|---|---|---|---|
| 1 | Study method | On-campus | ||||
| 2 | Study mode | Full-time or part-time | ||||
| 3 | Intake | February, July, November | ||||
| 4 | Duration | 2 years full-time (6 trimesters) or part-time equivalent |
This major combination caters for students who want an overall understanding of managerial competencies and the functional area of marketing.
The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. Students develop the skills of communication, program solving, planning, organising, managing change and working cooperatively. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market.